It was a different kind of evening – two of the top business leaders’ – Samrendra Mohan Kumar and Jamshed Daruwalla spoke on Risks Impacting Business in India & Mitigating Risks and Latest Media Technology Trends to an audience comprising some of top business executives from the facility management sector. The highlight of the evening was that the session was joined by more than 40 members (including top leadership) from leading companies across industries. The duo complemented each other’s talks and the audience joined in, making an educative and interactive experience.
Starting off proceedings, Samrendra Mohan Kumar talked about evolution and transformation in technology and change in way of life in recent times, which had important implications. The next enthralling session started with Jamshed Daruwalla. His talk covered latest trends and practices in the field of visual communication.
Every business is subject to risks. Some arise from internal weaknesses; some rise from external threats. Risks can range from potential weather impacts, to aspects impacting business operations, such as fraud, unaware employees, and digital revolution. Samrendra pointed out that IT threats come in all sizes and shapes with varying levels of likelihood to occur and impact. He further added that as part of risk management assessments, leaders need to be agile, easily adapt to technology and businesses needs to calculate, evaluate and update their risk management plan. While concluding his talk he enlightened the audience with major events happened in 2019 and upcoming events. He also urged the audience to embrace technology.
Well, consumers in this era tries to access things on the go. Therefore, it is important to stay abreast with latest trends marketers must learn. Pointing out at one of the most essential trends in visual communication, Jamshed, discussed personalisation as the key to effective communication. He also mentioned AR, VR, MR, Motion Graphics as key trends. In his effective and interactive discussion, he addressed the audience about principles of good design and nine golden rules to communicate right and convince the target audience. Talking about new media trends, Jamshed, shed light on vitality of thinking outside the box to create campaigns with visuals that are thumb-stopping. He concluded his talk by covering new media practises and emphasised on being relevant and upgraded to communicate right.